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Webinar Series: Effective Marketing Strategies

To keep up with changing demands and to remain competitive, communities and regions must ensure they have implemented the most appropriate integrated marketing campaigns. In this two-part series we will take a dive into some winning strategies– from small rural towns that have attracted site selector attention to large MSA campaigns that have created thousands of jobs. This series is designed to provide attendees with actionable insights and tactics that will immediately transform your existing or new marketing strategies.

Effective LinkedIn Marketing Strategies (July 13, 2:00-3:00 pm ET)

Did you know that LinkedIn has more than 610 million members, of which 153 million are actual decision makers, and that LinkedIn is responsible for 80% of business deals that transpire from social media? Including LinkedIn as part of your overall online integrated marketing strategy is vital to the growth of your community. Join part one of our marketing strategies series as we take a deep dive into:

- The do's and don'ts of Linked In marketing
- Developing targeted Linked In strategies
- Getting the most bang for your marketing bucks
- Measuring the success of your Linked In marketing strategies

How Marketing Your Region Drives Local Growth (July 27, 2:00-3:00 pm ET) 

It's unanimous: site selectors have all agreed that the most effective marketing strategy for communities is to promote regionally. Regionalism encourages local governments to pool resources, and efforts. Collaborating in this way creates more effective strategies that all stakeholders both big and small, can participate in. It also creates a larger budget to deliver stronger results. Join part two of our marketing strategies series as we highlight: 

- Winning regional strategies that have attracted businesses and a talented workforce
- The detrimental impacts of not integrating a regional strategy 
- How regionalism drives successful relationships with site selectors
When
7/13/2023 2:00 PM - 7/27/2023 3:00 PM