To maximize the potential of your visitor economy, you need to understand the who, what, where, when, why, and how of your visitor’s physical, social, economic, and digital journey.
Maybe you’ve seen some data about your visitors.. maybe you get reports about hotel stays and receipts from local ticketed events. But in today’s world, it’s no longer enough to only know ‘how many’ or even and ‘how long’. You need to know why.
In this webinar we’ll demonstrate how you can use location data to reveal:
1) Visitor Journey: where your visitors come from, how long they stay in your region, which specific restaurants, retailers, parks, destinations, and attractions they visit, the events they attend, and the hotels they stay in. Where else they go outside of your city, county, and region, and why they go there.
2) Visitor Profile including your visitor’s age, race, ethnicity, family structure, HHI, spending habits, brand preferences, etc.
3) Visitor Digital Presence: a deep dive into your visitor’s social media habits including insights from Instagram, Facebook, Twitter, Foursquare, and more to discover and what brands and stores influence them;
Then we’ll show you how to compare visitation in your community with other communities, nearby, and across the country. With these insights you'd be able to learn about your competitors, and discover new business opportunities through leakage, and collaboration.