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Economic Development Marketing & Attraction

Attracting investment demands clear positioning, a compelling value proposition, and disciplined outreach. This course develops practical skills in industry targeting, data-driven prospecting, site selection dynamics, storytelling and brand architecture, incentive policy alignment, and digital channels (web, CRM, analytics, campaigns).

Participants practice building integrated marketing plans that reflect community assets and constraints, with attention to equity and inclusion, aftercare for recent wins, and metrics that track pipeline quality and conversions.

Benefits for Economic Developers:
- Designs persuasive, metric-driven marketing programs that differentiate your community.
- Improves collaboration with brokers, site selectors, and utilities to shorten timelines.
- Builds an ethical, transparent approach to incentives and performance reporting.

Professional Development Credits
Certified Economic Developer (CEcD) 
Exam = Meets Elective Requirement  
Recertification = (3) Level-1 Points
When
8/12/2026 - 8/13/2026