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Economic Development Academy

This Economic Development Academy meets the certification requirements for the Economic Development Marketing and Attraction and the Economic Development Strategic Planning courses. These courses can be taken separately by going to the course page to register.
When
5/16/2023 - 5/19/2023

Program

   

Tuesday, 16 May 2023

Description
Economic Development Marketing and Attraction
This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, website design, and current trends in foreign direct investnment. Participants will also explore various mediums of communication, including how to best utilize social media and other technologies as economic development marketing tools. Case studies and will highlight the dos and don'ts of economic development marketing and attraction.

Course Highlights

- Identifying target audiences using data-driven techniques
- Developing a community marketing plan and brand
- Garnering internal and external support for the marketing campaign
- Engaging social media and website design to target new markets
- Making the most of your foreign direct investment efforts
- Benchmarking, evaluating, and monitoring the marketing plan
Time
5/16/2023 - 5/17/2023

Thursday, 18 May 2023

Description
Economic Development Strategic Planning
This highly interactive course lets participants work in small teams to understand the complexity and challenges of strategic planning. Learn techniques for building consensus among stakeholders who represent different values and interests. Participants will also learn the quantitative techniques used to better understand their community, and explore project assessment methods for setting priorities and measuring their plan's impact.

Course Highlights

- Stakeholder analysis, structuring participation, and planning fundamentals
- Consensus building, group facilitation, and conflict
- Defining geography, competitive advantage, and SWOT
- Determining vision, mission, goals, and objectives
- Demand-side strategies and supply-side strategies
- Identifying projects and strategy formation and implementation
- Setting realistic benchmarks and measuring success
- Exploring the use of dashboard indicators
Time
5/18/2023 - 5/19/2023