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Business Retention and Expansion

This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. Learn the "red flags" that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer, and many other economic development activities.

Course Highlights

- Establishing, maintaining, and upgrading a BRE program
- Creating effective models for business visitations and surveys
- Customer Relationship Management (CRM) techniques
- Marketing a BRE program
- Establishing an early warning system
- Cluster- and industry-focused BRE programs
- Tracking and analyzing customer feedback and response
- Quantitative and qualitative economic development metrics
When
7/24/2023 - 7/25/2023