Business Retention and Expansion: Training Manual
Business Retention and Expansion: Training Manual
Business retention, and fostering the expansion of existing businesses, is the foundation of any sound economic development program. And for good reason! Changes in the global marketplace have put increased pressure on firms to become more efficient and more mobile in order to seek out and take advantage of profit opportunities.

This manual explores strategies to retain the existing economic base by making businesses and the communities that house them more competitive. Issues covered include how to apply a wide range of economic development resources, tools, and techniques to support local businesses through the creation of a successful business retention and expansion program.

You will learn how to:

- The similarities between BRE and economic development marketing and attraction programs;
- How to build BRE teams within your community;
- What resources are required to run a successful BRE program;
- How to design and administer a variety of business surveys;
- Early warning systems that indicate a firm may be at risk;
- Various technical assistance approaches to support businesses and improve the local business climate;
- Workforce and financial resources that can be tapped to support local businesses;
- Opportunities to help businesses expand their markets.
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